Hi, I’m Juan José, from Costa Rica, and I work in digital public relations.
Beyond digital PR, my genuine interest is letting the world get to know the Costa Rican people. Not just our country as a tourist destination, but who we really are our essence, our way of seeing life, our authentic selves.
“Pura Vida” , More Than a Phrase
The world knows our saying “Pura vida,” but few truly understand what it represents: resilience, warmth, genuine joy, and our unique ability to face life with a smile no matter what.
Through digital communication, I build bridges between Costa Rica and the rest of the world. My goal is simple: make sure Costa Rican stories, brands, and—most importantly—Costa Rican people are seen, heard, and valued beyond our borders.
I believe there’s something special about us. And I want the world to see it.
Want to understand the real Costa Rica—beyond the beaches and rainforests? Whether you’re a brand looking to connect with our culture, or just someone curious about who we really are, I’d love to talk.
Pura vida!